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4A’s Strategy Festival
October 4-6, 2015
New York, New York
“If we are going to talk to our clients about content, we have to walk the walk ourselves.”
~ Joe Lazauskas, Contently
“Culture is everything that is not nature.”
~ Sarah DaVanzo, Sparks&Honey
“Today, all communication can be interactive so we can get people to act. We can get to behavior change.”
~ Adam Ferrier, Author
“For every single trend that is out there, there is a counter-trend.”
~ Sarah DaVanzo, Sparks&Honey
“We toggle between the tensions between trends inti-trends… explains our hypocritical behaviors.”
~ Sarah DaVanzo, Sparks&Honey
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“Cultural synchronicity can be a growth driver for brands.”
~ Sarah DaVanzo, Sparks&Honey
“Being a cultural strategist is about netweaving rather than networking.”
~ Sarah DaVanzo, Sparks&Honey
“As a cultural strategist, you need to synthesize hindsight, insight and foresight.”
~ Sarah DaVanzo, Sparks&Honey
“We forget our jobs are based on real people–you have to get out and talk to them…”
~ Andrea Ring, Big Spaceship
“Lean on your social analytics department to give you more (insight) than just the number of times people mentioned your brand.”
~ Andrea Ring, Big Spaceship
Conference Link: 4A’s Strategy Festival
