Quantcast
Channel: Conference Bites »» 4A’s Strategy Festival
Viewing all articles
Browse latest Browse all 3

4A’s Strategy Festival, part 2

$
0
0

stratfest
4A’s Strategy Festival
October 4-6, 2015
New York, New York

“For Apple, the most important component of any piece of technology is the people that will use it.”
~ Marc-Antoine Jarry, TBWA

“Marketing iPhone is like going to a Zen monastery.” (doing less and less)
~ Marc-Antoine Jarry, TBWA

“When we are naked we win… with (marketing) iPhone, we have to restrain from adding anything.”
~ Marc-Antoine Jarry, TBWA

“While all hell is breaking out in our industry, you (strategic planners) need to be the optimists in our agencies.”
~ Ed Cotton, BSSP

“There is a positive side of the decline of AOR—clients are seeking out (the best) new ideas.”
~ Ed Cotton, BSSP

Visual Quot:
Darren McColl - Stratfest
Image Credit

“We are in our 5th 9 year cycle of reinvention—as of 2013, we are in ‘the connected age.'”
~ Barry Wacksman, R/GA

“Bottom up culture is where we (more and more) live our lives.”
~ Barry Wacksman, R/GA

“Can you create something that is both a message and a behavior—a ‘whole idea?'”
~ Barry Wacksman, R/GA

“You have to create work at the speed at which people are having these conversations.”
~ Barry Wacksman, R/GA

“In a maker culture—we (strategic planners) are the makers of brands—that is powerful.”
~ Jaime Klein Daley, R/GA

Conference Link: 4A’s Strategy Festival


Viewing all articles
Browse latest Browse all 3

Trending Articles