4A’s Strategy Festival
October 4-6, 2015
New York, New York
“For Apple, the most important component of any piece of technology is the people that will use it.”
~ Marc-Antoine Jarry, TBWA
“Marketing iPhone is like going to a Zen monastery.” (doing less and less)
~ Marc-Antoine Jarry, TBWA
“When we are naked we win… with (marketing) iPhone, we have to restrain from adding anything.”
~ Marc-Antoine Jarry, TBWA
“While all hell is breaking out in our industry, you (strategic planners) need to be the optimists in our agencies.”
~ Ed Cotton, BSSP
“There is a positive side of the decline of AOR—clients are seeking out (the best) new ideas.”
~ Ed Cotton, BSSP
Visual Quot:
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“We are in our 5th 9 year cycle of reinvention—as of 2013, we are in ‘the connected age.'”
~ Barry Wacksman, R/GA
“Bottom up culture is where we (more and more) live our lives.”
~ Barry Wacksman, R/GA
“Can you create something that is both a message and a behavior—a ‘whole idea?'”
~ Barry Wacksman, R/GA
“You have to create work at the speed at which people are having these conversations.”
~ Barry Wacksman, R/GA
“In a maker culture—we (strategic planners) are the makers of brands—that is powerful.”
~ Jaime Klein Daley, R/GA
Conference Link: 4A’s Strategy Festival